SNP Communications | Catalog – Leadership Communications for High-Performing Teams

Understand your audience, make content clear, and delivery memorable.

Speaker Coaching

Tap your inner Braveheart.
Discover your unique voice and captivate your audience with SNP speaker coaching. Our coaches work with you to achieve your specific goals. Whether you want to refine your executive presence, deliver compelling presentations, or motivate your audience to action (minus the horses and rolling Scottish Highlands and whatnot).

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Script Writing

Enter SNP. Exeunt all the dull content.
Whether it’s a word-for-word script for a video or an outline for a panelist interview, we’ll help you get the content just right.

Core Pitch

Sure, you know it’s the next big thing… Does your audience?
Make sure your team is on the same page with a Core Pitch. Whether it’s about a single product or the entire company, this is a concise, focused message supported by visuals to help anyone and everyone tell the same story.

Sales Collateral

Unless you’re selling encyclopedias, we’ve got you covered.
It ain’t gonna sell itself. Get some help with tailor-made white papers, case studies, testimonials, and more.

Blog

And just like that a comms strategy was born.
Blogs are like Coke Classic—you can’t go wrong. Put your ideas out there, say something interesting, get people talking, generate web traffic, and uplevel your SEO to grow your audience.

Speech Writing

Inspire. Be clear. And drive people to action.
We’ll get to know your audience, understand what they truly care about, and crystalize your core message with them in mind. (Oh, and we also do presentation design too.)

Podcasts

Remember when you thought it was a fad?
You know ‘em, you love ‘em, and we’re experts at producing ‘em—from pre-interviewing guests to writing scripts to sound design and social collateral. Tell a story with a narrative approach or make it interview-based to share insights from customers, learn from industry analysts, and keep teams up to speed on the latest and greatest.

Voiceover

Add tagline.
For your next video project, use a bonafide broadcaster (that’s us) to make your voice over sound as professional as Walter Cronkite.

Headliner

What, where, when, and how.
We figure out the best publishing schedule for all your assets to maximize your audience reach and keep you on track for growth.

Case Studies

You’re amazing. So brag about it.
We’ll help you record your feats and showcase them to the world.

Editorial Calendar

What, where, when, and how.
We figure out the best publishing schedule for all your assets to maximize your audience reach and keep you on track for growth.

Audience Analysis

Customized. Live. Surveys.
We actually talk to your audience to get their feedback first-hand. Find out anything—from how your new comms strategy is panning out to how your latest product launch is being received. Then we give you a detailed report with recommended next steps.

Elearning

Onboarding, change management, new tech adoption—made easy.
Training new team members can be daunting. Especially if you’re scaling. Let our on-demand, updateable eLearnings lift some of that weight off your shoulders.

360

Tell us how you really feel…
The best leaders always want to learn, improve, and be their best selves. Find out how your leadership and management resonates with your team.

Web Events

Two words: audience engagement.
Our team of writers keep the audience in mind. No monologues—just good content. A healthy dose of polls, live Q&A, and chat, makes sure the audience is actively involved until the end.

All Hands

Not just another meeting.
Eliminate the monotony of conference calls by turning monologues into conversations. Our virtual meetings are interactive so your audience will actually want to pay attention.

Conference Support

Conferences are a lot. It’s ok to admit you need help.
It’s conference season, and you know what that means. There’s only about a million different things to do and minutia to plan. Let us help. We’ll work hand-in-hand with your teams to solidify schedules, timing, content, and tech to make every part of the program seamless.

Newsletters / HTML Emails

Read all about it!
Sales wins, company updates, events, interviews, and all the quirky things that make your company what it is. Build your culture internally or keep in touch with customers. (Get a little funky with it using customized HTML emails that can really blow the lid off the box. Trust us, your audience will notice.)

Landing Pages

Because first impressions matter. A lot.
Make sure the first thing your customers see is beautiful, informative, and tells your story the way you want it to be told.

Website Design

Stable. Open-source. Aesthetic.
Our user-friendly sites can adapt to any device, and we’ll also handle everything from database integration to content management in-house.

Ebook

A novel way to communicate.
eBooks are a moveable, multimedia feast. Imagine a blend of images, text, videos, and audio—all in one cohesive package. Interactive, on-brand, informative, and aesthetically pleasing, our eBooks are an absolute wow-factor.

Layout Design

Like feng shui but on a screen.
To make any sense out of a lot of information, you need a good outline. We’ll figure out the flow that works best for your booklets, 1-pagers, brochures, and more.

Animated GIFs

GIFs or it didn’t happen.
Make it move. Make it eye-catching. From branding campaigns to internal celebrations and everything in between, use a gif to add a little pop.

Branded Graphics

Make it cohesive. Make it real.
See your name up in lights (or in a banner ad). Build up your brand with custom social templates, iconography, email signatures, and so much more.

Infographics

“Sorry, I’m a visual learner”
The “I’m a visual learner.” Convey information efficiently and effectively. Make it beautiful so people actually want to look at it.

Presentation Design

PowerPoint? More like Powerful point.
Keynotes, sales decks, investor pitch decks, and more—all designed with the audience in mind so your message will actually land and motivate people to action.

Culture

Who are you? What do you do? And why do you matter?
Tell it like it is using anything from graphics to animation to interviews with leadership, new hires, and everyone in between.

Sizzle

Short. High energy. Celebratory.
Create a living memory of an in-person event, like a conference, team offsite, a successful sales quarter, or an end-of-year lookback.

Brand Anthem

Let’s get a little abstract.
Your brand’s identity goes beyond products and services. A brand anthem captures the essence of your brand, telling its story, embodying its values, and evoking emotion. These videos resonate with your audience on a deeper level, inspiring loyalty and driving engagement.

DEMO

Product. In action.
Let’s build an in-depth, efficient way to show off your product’s value to prospective customers. Detailed enough that there are no questions, but so simple that anyone can understand it.

Social Ads

The good kind of viral.
Gain a following and build your audience with social-specific ads. Instagram to TikTok to whatever the kids use these days…

Internal comms updates

Because the stakes are too high to play telephone.
The right hand’s gotta know what the left is doing. Make sure your teams stay aligned with direct addresses, leadership interviews, sales updates, and more.

Promo Video

Be loud about it.
Promote a marketing initiative, a sale, an event, an internal training, ooh! or the holiday party—anything and everything.

Branding package

Everything you need. Nothing you don’t.
Are you a DIYer at heart? We create all the video elements you need to make your very own branded videos from intros and outros to title cards and lower thirds.

Kickoff Video

Live event. Virtual event. Even hybrid.
To make an impact you need to set the proper tone and energy. Get off on the right foot and everything else will fall into place.

Explainer

Short and compelling.
Ever been so excited about something that you can hardly find the words to explain it? Use an explainer video to make it short, informative, fun, and compelling.

Testimonial

The whole truth…but with flare.
It’s all about the customer. Let them talk about what it’s like working with you—it means a lot more coming from them.

Courses

Business Writing

Write with purpose. Be concise. Keep your audience in mind. It’s the considerate thing to do. Because whether it’s an executive summary, a pitch, or one out a thousand emails, we all have a lot to read. And if you can say it all without saying too much then people might actually read what you wrote and be motivated to action.

Courses

Working Well Together

Build trust and accountability. By shifting our mindsets around proactivity and responsibility we can recognize our shortcomings and improve ourselves for the better.

Courses

Trust

Credibility. Reliability. Intimacy (get your mind out of the gutter). Self-orientation. There’s a lot that goes into building and maintaining trust. And you can’t build it passively. It takes effort. Focusing on someone else instead of yourself is admittedly a little unnatural. But trust leads to stronger relationships, more collaboration, more innovation, and greater success.

Courses

Time Management

Sorry, there’s no silver bullet. No panacea. No Doc’s Cure-All tincture. Managing time is difficult. It’s also personal—everyone is different. Creating effective time management needs to reflect relevancy, effort, impact, and you.

Courses

Sustain Collaboration

Solve complex problems. Drive innovation. And keep your teams accountable. Trust us, it’s worth the effort to optimize your resources and harness the wisdom of your team. After all, you can’t do it alone.

Courses

Storytelling

Understand your audience. Define your objective. And then tell a story that actually motivates, influences, and inspires people.

Courses

Resilience and Grit

Rocky said it best: It’s not about how hard you hit, it’s about how hard you can get hit and keep moving forward. Resilience and grit are muscles we can build if we know what to practice. Now let’s get ready to go the distance.

Courses

Offsite

Getting your teams together for an offsite to bond and collaborate has always been important. And since you-know-what happened around March, 2020, it’s even more important. Let’s cultivate your company.

Courses

Negotiation Skills

~~Lose-lose~~. ~~Win-lose~~. Win-win. Yea, win-win—there we go. Negotiation shouldn’t be all about making sure you only get what you want. It ought to be collaborative and keep both sides top-of-mind.

Courses

Navigating and Communicating Through Uncertainty

Uncertainty is inevitable in our world. But that doesn’t mean we should let it slow us down. Contextualize the moment. Widen your view. Create a communication plan. And then get moving.

Courses

Media Skills

Hopefully you’re talking to the media for happy reasons. But it’s not always fun and games either way. It can be daunting. Word twisting. Fumbles. Slips. But there’s a lot you can do to properly prepare for all the media attention (whether it’s wanted or unwanted.)

Courses

Managing Stress and Emotions

Graduate from rumination to reflection. Recognize what triggers stress. And tackle difficult emotions head-on. All in an effort to increase self-awareness and empathy. It will make you a better leader, a better peer, and just a better all-around person.

Courses

Manager Essentials

The class title kinda says it all, don’t ya think? Whether you’re new to the management game or a seasoned veteran, there are essential skills you need to learn, build, maintain, and improve on in order to be a good manager. (Because we all have bad manager horror stories…)

Courses

Leader’s Narrative

What’s your personal brand? Who are you as a leader? How do you want to be perceived? These questions matter if we want to be effective and inspirational leaders. So let’s answer them.

Courses

Insights Discovery

Red, Green, Blue, Yellow. That’s how you communicate. Well, not exactly… Those colors represent communications styles and learning them helps teams work together more effectively. So which color are you?

Courses

Influence Without Power

It’s not about having a power trip. It’s about communicating strategically and thoughtfully. Because adapting your message, addressing objections, and getting buy-in is how you get things done.

Courses

Impactful Coaching

The success of the team comes first. And effective coaching is a high-impact method for driving that success. But coaching doesn’t mean barking out commands. You have to suspend your expertise, guide people to discover the answer on their own, and weigh in with your perspective sparingly. Coaching as a management style not only helps you leverage relationships—it actually increases productivity and creates a better all-around culture.

Courses

Decision Making

Making complex decisions is kind of like learning to be a three-year old again. You have to ask why—a lot. Sounds simple. Emphasis on “sounds.”

Courses

Critical Thinking

But actually critical thinking. See unobvious connections. Problem Solve. Make Decisions. And recognize ways to advance your organization’s strategic goals.

Courses

Creating Efficient Teams

If you need two just to tango then you’re going to need a lot more to build a product, go to market, create revenue, take the company public, and scale. You can’t go it alone (no “I” in team and all that). So you’ll need to motivate your team, learn how to delegate, coach, and recognize the achievements to keep your people going.

Courses

Conflict Management

We’re all people and we’re all working together. So stuff happens. Maybe the stakes are high and so the tensions are even higher. Maybe it’s just a typical case of seeing things differently. Or maybe it’s personal. No matter what it is, leaders need to learn how to address conflict—gracefully and effectively.

Courses

Consultative Selling Skills

Build trust. Create action. Advance the deal. By striving to learn more, surfacing objections, and leaning on dialogue skills we can all become more authentic sales people. After this you’ll be whistling on the elevator. (But don’t whistle on the elevator.)

Courses

Conflict Management

Courses

Communicating Through Change

Change is inevitable. But unpredictable. Be prepared to manage the moment. Set priorities, set direction, execute, and stay motivated.

Courses

Career Development

What are your strengths? Your weaknesses? Where do you see opportunities or threats? It takes a concerted effort, but by assessing your own skills and seeking out developmental opportunities, you can identify your aspirations and map out a career path. If you’re already a leader, there’s even more to do—you have to navigate your career and support your team members.

Courses

Building Relationships

More connection. More trust. That’s the cornerstone of effective teamwork and productive meetings. It’s also the secret to managing up. Whether it’s a new relationship, an age-old one, or one that needs a little TLC.

Courses

Building Accountable and Productive Virtual Teams

Stay on track. Stay focused. Meet deadlines. Being virtual can make it hard to build a culture of accountability. And teams that aren’t used to working solo might struggle with productivity. But it doesn’t have to be that way.

Courses

Advanced Selling Skills

The road to closing a deal isn’t straight. Sales isn’t as simple as getting to a “yes” or “no.” It’s a relationship like any other and sometimes there’s tension. How you deal with that tension is what matters. Make it constructive, dig deeper with high impact questions, and get to the root of the relationship. Don’t just advance the deal—advance the relationship.

Courses

Accountability

Own it. Choose to be accountable. Be intentionally proactive. Admit mistakes and be solution-oriented. But accountability can’t just be an afterthought. We also need to learn how to spot unaccountability and design our days in such a way that accountability is actually built in.

Curriculum

Product Manager Essentials

PM Essentials is dedicated to elevating product management through practical, actionable training. Our curriculum is designed for immediate application, covering topics such as: streamlining team meetings and perfecting the art of influencing without power.

Curriculum

Powerful Conversations

The art of selling is the ability to establish a successful, professional relationship. Powerful Conversations spans the concepts of effective sales strategy, conversation, and active listening to transform salespeople from sellers into trusted partners.

Curriculum

Leadership Essentials

Leadership is essential. Ergo, Leadership Essentials is essential. This curriculum covers the core skills any leader needs to be effective. From seeking understanding and creating clear content to being memorable and inspirational. We leverage practical and engaging skill-building exercises to develop good presence, learn how to establish trust, influence people, deliver hard feedback, and create your own brand of leadership that will take you to the next level.

Curriculum

Think Like a Founder

We’ve worked with founders for over 30 years. (Before being a founder was cool.) And throughout all those years, we’ve seen first-hand how founders navigate uncertainty, adapt to changing markets, and inspire their teams. Then we realized that those skills can help anyone—both established and emerging leaders. Learn what it takes to think like a leader, build a team, develop a bias to action, and be relentless.

Foundational Course

Presentation Skills/Executive Presence

Public speaking. Death. Spiders. We can’t help you with those other two, but looking good in front of a room is our bread and butter. Look and feel more confident. Be more persuasive. And invest in your personal growth.

Foundational Course

Delivering Hard Feedback

It’s never going to be a “fun” conversation. But that doesn’t mean it can’t be respectful, helpful, and thoughtful. Delivering hard feedback is an opportunity to make a positive and lasting impact on your team. Don’t waste it.

Foundational Course

CONTENT DEVELOPMENT

It’s new, it’s big, you’re excited, and you have a million things to say. But your audience will only hear 0.0003% of it. So what do you do—lose your message or lose your audience? Well-developed, concise content means you can have your cake and eat it too.

Foundational Course

Run Better Meetings

One-sided conversations aren’t fun. So why do we treat meetings like Shakespearian monologues? Participation is the key to better, more effective, more enjoyable meetings. Meetings people will actually want to go to. Imagine that.